Admission Notice: Marketing Competencies For Managers (MCFM)

Applications are now being invited for admission into the Six-Week MCFM certificate program. Being the premier business school of the country, Institute of Business Administration (IBA) has been playing a vital role in enhancing the effectiveness of businesses in different industries. Considering the significance of cutting edge knowledge and skills in every industry, IBA, University of Dhaka has introduced the Six-Week certificate course on 'Marketing Competencies For Managers (MCFM)' to provide an in-depth exploration and practical application of basic marketing tools. These include product policy, pricing, promotion, distribution, sales management, customer segmentation and retention. The course will also focus on identifying marketing opportunities, refining value propositions, selecting customer segments and developing marketing programs for a variety of management situations for sustainable development. 

The course will be taught over six weeks (weekend afternoon/evening only). A total of 12 classes will be held and duration for each class will be 3 hours. Classes will be held at IBA premises on Fridays and Saturdays. The last date for submission of application is Thursday, January 11, 2018. Classes will start from Friday, January 19, 2018.

Click here for the MCFM Admission Notice

Download the MCFM Program Brochure

Download the MCFM Application Form